Gabriela Salas-Vargas
UX Designer, Content Creator & Strategy Business Consultant
Multi-passionate Designer who works as a Strategic Business Partner providing Design Solutions in the areas of Digital Media, Product and Service Design for Brands and Businesses.
As a Founder and Entrepreneur, she is an insightful problem-solver who helps companies identify opportunities and design strategic plans to support product growth and business development.
WORKING EXPERIENCE
Gabriela has 20+ years developing her career in User Experience Design, User Interface Design, Website and App Design, Graphic Design, Brand Identity, Creative Direction, Social Media Content, Copywriting, Video, Photography, Email Marketing, e-Commerce, Print Media, Interaction Design, and Business Design Strategy.
She has experience as a Design and Creative Lead managing other designers and development teams, at Digital Production Agencies like Prodigious and the former Avventa (Accenture today). She helped to provide design production services and manage projects for multicultural agencies working remotely across many places around the world.
Some exciting companies she has worked with are CitiBank, TGI Friday’s, Sanofi, Hewlett Packard Enterprise HPE, USAA, eBay, Firestone, Audible, OnePlace Interior Design, NewHomeSource, SweetRush, SoftwareFX, OrderEats, SpaceBander, Endospacecorp.com, Measured.com, SportsRoasters, and more.
STUDIES
Her studies started at the University of Costa Rica with a Graphic Design and Arts degree. But she has always been inclined towards the business side of design, by learning from startups, entrepreneurship, and leadership styles, Lean and Agile frameworks, and took several courses at UPEACE: Centre for Executive Education, in the areas of Entrepreneurship, Innovation for Social Change, Positive Leadership, Design Thinking, and Social Media.
User Experience Design studies have been a mix of online research, onsite and online team workshops, and online learning platforms like Youtube, Skillshare, Lynda, Udemy, Interaction Design Foundation, Philanthropy University, and SDI Institute led by Danilo Capelli in Costa Rica.
COMMUNITY OUTREACH
She loves learning and growing in all digital design-related topics through design talks, workshops, and coaching sessions. From 2012 to 2014, she worked as a web design teacher at Universidad Creativa and CETAV. In 2019, she was invited as a guest speaker at the WordPress WordCamp. A few days later, she was invited to facilitate a Brand Strategy Workshop using a UX Framework at the Universidad Latina in San José, CR.
She collaborates with a growing community of UX professionals in Costa Rica, sharing knowledge, coaching peers, and facilitating workshops while supporting other UXers to succeed in this arena.
Our human-centered approach and digital transformation expertise make us the perfect growth partner for your marketing needs.
We are a versatile studio, serving as an accelerated growth partner specializing in digital transformation, and business design excelling as strategic architects for innovation.
Contact us today for project management, consulting, and media content services.